Elevating Luxury Wellness with Strategic Branding
NEW BUSINESS IDENTITY
ROAM – Your Best Life:
A Premium Concierge Booking App
Take Two Creative partnered with the founders of ROAM – Your Best Life to craft a brand identity that seamlessly blends luxury with approachability. From defining their mission, vision, and voice to creating extensive brand guidelines, we ensured consistency across all touchpoints. Our strategic launch marketing and service partner recruitment campaigns established a strong foundation, attracting top-tier beauty, fitness, and wellness providers along the Emerald Coast. With a custom WordPress website featuring onboarding resources, curated photo shoots, and cross-channel marketing—including social media, email, and YouTube content—we positioned the ROAM App for success in the premium concierge space.
SERVICES PERFORMED
Comprehensive Brand Identity Development
- Defined mission, vision, voice, and brand personality
- Created an extensive brand book for consistency across all platforms
Custom WordPress Website
- Designed a sophisticated, user-friendly website reflecting ROAM’s brand identity
- Developed a dedicated service partner onboarding resource page with custom instructional videos
Launch Marketing Strategy & Execution
- Created high-impact digital and print collateral for brand awareness
- Developed app store and Google Play content, including visual graphics
Service Partner Recruitment & Event Marketing
- Designed and managed a multi-channel recruitment campaign targeting top-tier service providers
- Executed a launch event with strategic signage, digital displays, and email marketing
- Managed event invite process and sign-up coordination
Cross-Channel Digital Marketing
- Designed and executed email and social media campaigns to attract service providers
- Managed ROAM’s YouTube content, including video editing and channel setup
Creative Direction & Visual Content
- Styled and managed a two-day brand photo shoot, capturing luxury service experiences
- Designed branded leave-behind print collateral and wearable merchandise
App Experience Consulting
Provided guidance on app UI/UX to ensure alignment with ROAM’s premium brand identity
Service Partner Brand & Marketing Support
- Developed ROAM Team Core Values to foster a strong sense of community and mission alignment among service providers.
- Created social media best practices guide with posting strategies, content formats, and engagement tips to maximize reach.
- Designed app launch collateral including digital assets, promotional materials, and social media content to drive awareness and recruitment.
Custom Website for ROAM - Your Best Life
A Digital Destination for
Connection & Growth
Take Two Creative designed and built a sophisticated, user-friendly custom WordPress website for ROAM – Your Best Life, aligning with their dual audience strategy. The site serves as both a member-facing platform showcasing ROAM’s premium beauty, fitness, and wellness services, and a service partner recruitment hub designed to attract top-tier local providers. Features include an informative landing page with a live Instagram feed, a dedicated member info page with app benefits and FAQs, and a service partner portal highlighting business growth opportunities within the ROAM community. Additionally, a custom onboarding resource center with instructional videos ensures seamless integration for new partners. The website also features two dynamic blog spaces—one for members featuring local stories and service highlights, and another spotlighting ROAM’s esteemed service partners. By seamlessly blending functionality with high-end design, Take Two crafted a website that drives engagement, fosters community, and elevates the ROAM experience.
Strategic Content Creation for Business Growth
Empowering Brands with Purpose-Driven Messaging
At Take Two Creative, we craft thoughtfully researched marketing content that helps businesses establish their identity, grow their audience, and foster lasting engagement. For ROAM – Your Best Life, we developed a comprehensive service partner support system designed to empower providers, strengthen brand alignment, and enhance digital presence. From defining ROAM’s Core Values—which cultivate a sense of belonging and shared mission among service partners—to creating actionable social media strategies, our content equips businesses with the tools they need to connect authentically and expand their reach. Through customized launch collateral, expert social media guidance, and community-driven messaging, Take Two ensures brands don’t just communicate—they inspire.
Take Two Creative developed a quick reference brand guideline sheet and a comprehensive brand book for ROAM – Your Best Life, providing a clear framework for maintaining brand consistency. These resources outline logo usage, typography, color palettes, messaging tone, and visual identity standards, ensuring a cohesive look and feel across all digital and print materials. By equipping ROAM with these tools, we helped establish a strong, recognizable brand that resonates with both service providers and customers.
