Elevating Luxury Wellness with Strategic Branding
NEW BUSINESS IDENTITY
ROAM – Your Best Life:
A Premium Concierge Booking App
Comprehensive Brand Identity Development
- Defined mission, vision, voice, and brand personality
- Created an extensive brand book for consistency across all platforms
Custom WordPress Website
- Designed a sophisticated, user-friendly website reflecting ROAM’s brand identity
- Developed a dedicated service partner onboarding resource page with custom instructional videos
Launch Marketing Strategy & Execution
- Created high-impact digital and print collateral for brand awareness
- Developed app store and Google Play content, including visual graphics
Service Partner Recruitment & Event Marketing
- Designed and managed a multi-channel recruitment campaign targeting top-tier service providers
- Executed a launch event with strategic signage, digital displays, and email marketing
- Managed event invite process and sign-up coordination
Cross-Channel Digital Marketing
- Designed and executed email and social media campaigns to attract service providers
- Managed ROAM’s YouTube content, including video editing and channel setup
Creative Direction & Visual Content
- Styled and managed a two-day brand photo shoot, capturing luxury service experiences
- Designed branded leave-behind print collateral and wearable merchandise
App Experience Consulting
Provided guidance on app UI/UX to ensure alignment with ROAM’s premium brand identity
Service Partner Brand & Marketing Support
- Developed ROAM Team Core Values to foster a strong sense of community and mission alignment among service providers.
- Created social media best practices guide with posting strategies, content formats, and engagement tips to maximize reach.
- Designed app launch collateral including digital assets, promotional materials, and social media content to drive awareness and recruitment.
Custom Website for ROAM - Your Best Life
A Digital Destination for
Connection & Growth
Take Two Creative designed and built the original WordPress website for ROAM – Your Best Life, creating the digital foundation that introduced the brand and supported its early growth before the platform transitioned to an app-first experience.
The website served two audiences: prospective members exploring ROAM’s premium beauty, fitness, and wellness services, and local service providers considering joining the network. The goal was clear education, strong brand positioning, and streamlined partner onboarding.
Key components included a high-impact landing page with integrated social content, a member information hub explaining the app and its benefits, and a dedicated service partner portal outlining business opportunities within the ROAM community. A custom onboarding resource center with instructional videos helped new partners quickly integrate into the platform.
Two editorial spaces supported ongoing engagement: a lifestyle blog highlighting local stories and services for members, and a partner spotlight section showcasing the professionals behind the ROAM network.
While ROAM has since shifted to a fully app-focused model, the website played a key role in launching the brand, recruiting providers, and building early community awareness.
Strategic Content Creation for Business Growth
Empowering Brands with Purpose-Driven Messaging
At Take Two Creative, we craft thoughtfully researched marketing content that helps businesses establish their identity, grow their audience, and foster lasting engagement. For ROAM – Your Best Life, we developed a comprehensive service partner support system designed to empower providers, strengthen brand alignment, and enhance digital presence. From defining ROAM’s Core Values—which cultivate a sense of belonging and shared mission among service partners—to creating actionable social media strategies, our content equips businesses with the tools they need to connect authentically and expand their reach. Through customized launch collateral, expert social media guidance, and community-driven messaging, Take Two ensures brands don’t just communicate—they inspire.
Take Two Creative developed a quick reference brand guideline sheet and a comprehensive brand book for ROAM – Your Best Life, providing a clear framework for maintaining brand consistency. These resources outline logo usage, typography, color palettes, messaging tone, and visual identity standards, ensuring a cohesive look and feel across all digital and print materials. By equipping ROAM with these tools, we helped establish a strong, recognizable brand that resonates with both service providers and customers.
YouTube Channel Homepage
Take Two managed ROAM’s YouTube content — including video editing, channel setup and thumbnail templates.
